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« My Story

Ready Fuel, Cheap Beer

| Lourdes A. Ruiz
 Continued »

• Part 1: Pirate’s Cove Marina
• Part 2: Pirate’s Cove Marina
• Trip Tips

 Resources »

• My Story Index

After years of feeling taken advantage of at marinas throughout the U.S. Virgin Islands, I bought my childhood favorite on St. Thomas and turned it into a local boater’s haven.

I grew up on St. Thomas in the U.S. Virgin Islands, where much of my boyhood included long, lazy days of fishing with my dad in the bays. A stop at the little, family-owned Lagoon Fishing Center in Benner Bay, on the island’s southeast end, was always part of the day’s ritual. We’d get a couple gallons of gas, then sip on sodas while catching up with the regulars. In the 1960s, it was a place where local boaters felt right at home.

Starting in the late 1980s, hurricanes pummeled the Virgin Islands and left homes and businesses in shambles, including my favorite marina. The resulting state of disrepair soon attracted derelicts. The marina fell into a downward spiral, and I was forced to move my boat to another marina.

I quickly learned that many of the remaining marinas on St. Thomas were more interested in getting the big bucks from transient cruisers than providing service to local boaters. I moved my boat from place to place until the day—after I’d spent more than $1,000 on fuel—one of my guests returned with a case of beer for which the same marina’s store had charged him $72. When I confronted the marina owner, his response was, “We charge by the bottle, not by the case. If you don’t like it, go buy your own marina.”

So I did just that.

Coincidentally, my favorite marina in Benner Bay was for sale. The docks and buildings needed a complete makeover, but the location was ideal. I was already an entrepreneur who’d built up several businesses, so I wasn’t afraid of a little hard work. At the end of the day, I just wanted a nice place to keep my own boat, so I went into the project knowing that I might never make big profits but that the other local boaters and I would definitely be happier if I did the job right.

>> Next page >> Part 2: I wanted a more family-friendly atmosphere, a place that was comfortable and safe.  Page 1, 2, 3

 



 

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